The more you know about the people who use your website, the easier it is for you to keep them coming back for more about Digital Body.
Do you want to learn more about your website users? If so, it’s a good idea to learn the ins and outs of digital body language.
Not sure what digital body language is or why it matters? Read on to find out.
What Is Digital Body Language?
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The term “digital body language” refers to all the online behaviors you observe when someone visits your website. The following are some common examples of digital body language:
- Form submissions
- Pageviews
- Channels that bring people to your website
- Email opens and interactions
- Topics of interest
- Funnel stage of content (Top of Funnel, Middle of Funnel, Bottom of Funnel)
- Active times of day
Digital body language also includes all the things someone doesn’t do when visiting your website. Do they avoid clicking on certain pages? Do they fail to fill out your form? What someone chooses not to do matters just as much as what they choose to do.
The Importance of Digital Body Language
When you understand digital body language, it’s easier for you to improve your website’s user experience design.
Good user experience design helps you to put out a website that looks great and is easy to use. If you learn about the way people are navigating your website, you can make positive changes that create a better experience for them.
A better user experience results in more website traffic and increased conversions. That leads to a better bottom line for your business.
Every business owner wants to increase revenue, right? Why wouldn’t you take digital body language seriously?
How to Read Digital Body Language
Okay, you’re convinced that digital body language is important. How do you read it, though? Here are some tips you can implement starting today:
Track Emails
An important part of learning digital body language is tracking the way people respond and engage with your marketing emails. For example, when you start using an email tracking tool, you can see when someone opens an email. You can also see who is ignoring your emails.
If you see that a certain person is opening every email and responding to it in some way, you can then dig deeper into that person and send more to them in the future.
You can also take demographics, such as the user’s age, gender, location, etc., and keep them in mind when you’re making improvements to your website in the future. For example, you can change your website user experience design so that it better appeals to people who are in those groups.
Monitor Content Consumption
It’s not just email engagement that matters when it comes to reading digital body language. Take into account the way people are consuming other types of content that you put out, too.
For example, what kinds of blog posts get the most attention on your website? Are there certain types of posts that people love to read? Do certain types of posts generate more action on your website, such as checking out your services or making a purchase?
When you see the types of content that people are more likely to consume, you can change your digital marketing strategy to include more of that content.
Adjust Based on Engagement Levels
when you see that certain people are more engaged than others, you can segment your email list to avoid bombarding them with marketing messages.
It might be tempting to keep sending people more messages until they start engaging. What’s more likely to happen, though, is that they’ll end up sending your emails straight to the spam folder. Then, you’ll never convert them into paying customers.
Measuring engagement levels helps you to adjust other elements of your website, too. If you find that emails that include links to blog posts get the most engagement, for example, maybe you can make your blog a more prominent part of your website.
Consider Document Review and Downloads
How often are people opening email attachments or downloading documents from your website? If you see that a particular document is getting a lot of attention, that shows you that it’s something worth keeping on your website. You might even want to move it to a more prominent place or make it easier to access.
Track Shopping Cart Abandonment
Shopping cart abandonment is another key example of digital body language. If people are ditching their shopping carts on a regular basis, that might be a sign that there’s something wrong with your website’s user experience design.
People might be running into a problem somewhere between adding an item to their cart and checking out. Use that information to make the checkout experience smoother and avoid losing out on sales.
Use the Right Tools
If you need help reading digital body language and making the right kinds of changes to your website, there are lots of tools that you can implement in your business.
For example, HubSpot’s email tracking tool helps you learn the ins and outs of how many people are opening your emails. It also teaches you how people engage with those emails.
As this article points out, Session Replay is another great tool to include in your arsenal. Session Replay helps you gain all kinds of crucial insights into your audience, as well as the way people use your website and engage with your content.
This tool also automates many of these processes for you. That way, you can understand your audience’s digital body language and make the right kinds of user experience improvements.
Improve Your User Experience Today
Now that you know more about digital body language and how it can improve your website user experience, it’s time to put your knowledge to the test. Keep the tips listed above in mind so you can fine-tune your digital body language reading skills and make your website better.
Do you want to learn more about improving your website user experience? Head to the Tech section of our site today.
