As a criminal defense lawyer or a law firm that operates in the same field, you certainly want to attract more clients. There are numerous strategies that you can use to increase your client base, which can help you stay ahead of the competition.
One tried and tested method that does seem to help a lot of lawyers gain access to potential clients within the locality and even beyond that is local services ads for criminal defense lawyers. Client acquisition and retention are undoubtedly vital for the success and growth of any law practice.
It is not something that you get taught in a law school because they overlook the particular aspect, which leaves many law firms and solo practitioners struggling to find new clients.
Tactics to Help You Gain More Clients
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In this blog, we are going to talk about some tactics that you can follow to attract more clients as criminal defense lawyers.
1.Send Thank You Notes
Referral is undoubtedly one of the most effective ways to gain new clients. You can send thank you cards to your clients.
After the case is concluded, take some time out to write a handwritten note to your clients, irrespective of the outcome of the case, thanking them for allowing you to represent their case. It is an excellent way to wrap up an engagement and make sure that the relationship between you and the client remains positive.
2.Invest in Local SEO
A great marketing tactic for lawyers is investing in local SEO. Potential clients often Google specific keywords. And to appear on google for such keywords, you need to invest in local SEO which essentially means writing blogs aiming local keywords, building local links, and maintaining Google My Business profile.
3.Look to Legal Directories
Another considerable strategy you can use is to register yourself or make profiles on prominent legal directories. It is not merely an excellent way to create legal online traffic but a simple way to construct backlinks to the website, too.
The more web links from local websites, the greater the chances you will have to appear on the first page of Google or in local packs.
4.Build Credibility and Authority
A marketing tactic for you or your firm can be building credibility and authority. A great way to do that is by writing articles related to your specific area of work and publishing them on your website.
Also, regularly give answers to legal queries on your site or other sites because it will enhance your credibility and authority, and people will start recognizing you as an expert and trust you enough to opt for your services.
5.Target Your Niche
As a lawyer or a law firm, you can create your niche, which maximizes the reach within that demographic. One of the most helpful tools that you can utilize is Google Analytics because it tracks the behavior of the audience and provides demographic data, interests of the audience, and insight into the device of the users.
It offers several answers to questions like: Who are your followers vs. your paying clients, and what is their online engagement?
6.Add Some Personality
We often get to see that marketing for law firms focuses solely on the law itself and forgets that they are basically marketing a brand. It would help if you kept the “personality” of the firm at the front of your mind so that you can appeal to your audience and stand out from the firms that are merely focusing on their specialty.
Want to Reach a Wider Audience?
If you want to reach a broader audience in order to bring more clients to your firm or as a lawyer, it is highly recommended that you contact a marketing firm to help you attain that. You can focus on your work while they market you or your firm so that you have a more extensive client base.
